杀人回忆

最近有个AI网红，拍广告说自家隐形眼镜戴着超舒服。    Prospects of a cold and bleak winter characterized by skyrocketing food and energy prices along with forecasts of a looming recession on the European continent have left officials fearful that the anti-Russia consensus could disintegrate, CNN reported.,As the cost of living crisis shows no signs of easing its relentless grip, multiple Western officials and diplomats, speaking on condition of anonymity, have indicated that Ukrainian President Volodymyr Zelensky might find it increasingly hard to count on the attention of European leaders.,Moscow launched its special military operation to demilitarize and de-Nazify Ukraine on February 24, responding to calls for help from the breakaway republics of Donetsk and Lugansk amid ceaseless attacks by the Kiev regime. The move triggered a swathe of sweeping sanctions against Moscow imposed by the US and its allies, including agreements targeting Russian energy.,Furthermore, the transatlantic alliance has been ramping up military support for Ukraine, pumping weapons to prop up the Kiev regime – something Moscow has repeatedly warned only serves to prolong the crisis.,The restrictive measures, however, have resulted in Western countries’ economies taking a beating, triggering sky-high inflation and driving energy prices to record numbers.,Opinion & Analysis'The Last Laugh': EU Sanctions on Russia Backfiring as Moscow Winning 'Energy War,' Analysts Say11 August, 18:52 GMT,‘Winter Fuel Crisis’,In the aftermath of the operation, following in the footsteps of Washington and London, the EU pledged to end its dependence on Russian fossil fuels before 2030. In April, Brussels announced its intention to slash its demand for Russian natural gas by two-thirds by the end of 2022.,Accordingly, in Germany there is speculation about a possible energy collapse in the winter due to a halt in Russian gas supplies, with Economy Minister Robert Habeck urging citizens to reduce electricity consumption.,Germany’s capital Berlin has turned off the lights illuminating monuments in order to save electricity.,British households are bracing themselves for annual energy bills of up to £4,200 next January, more than three times the amount paid at the beginning of 2022. French shops are facing stiff fines unless they keep their doors shut while the air conditioning is on.,As Russia accounted for about 55% of Europe's total gas imports in 2021, the winter fuel crisis is uppermost in European officials and diplomats’ minds.,This is especially the case amid news that gas futures prices in Europe exceeded $3,000 per thousand cubic meters first time since March 8 at the opening of trading on August 22, according to data from the London-based ICE exchange.,As for oil, almost half of Russian exports of crude go to Europe, with the EU reportedly importing 2.2 million barrels of crude oil per day in 2021.,Accordingly, the costs of continuing to shower military, financial, and economic support upon Kiev authorities are starting to hit home with increasing force, Keir Giles, a senior consulting fellow at the think tank Chatham House told CNN.,Energy Crisis in EuropeGermany Should Immediately Launch Nord Stream 2, Bundestag Vice Speaker Says19 August, 08:42 GMT,That is why, in his virtual address to the G7 Summit, Ukrainian President Volodymyr Zelensky asked to "intensify sanctions" on Russia so the crisis ends before winter.,"That may well be why Zelensky said he wanted the war over before Christmas, because the real issues will be getting the West to stick to its promises in the long run," Giles said.,EU countries reached a deal to reduce domestic gas demand in their respective nations by 15% by March 2023. The baseline agreement suggests voluntary measures to reduce gas consumption, but also contains a trigger mechanism that will be activated if the voluntary measures do not yield the desired results and do not help save enough fuel.,Referring to the deal, opposed at the time by Hungary as "unenforceable," "unjustifiable," and outright "harmful," a senior European diplomat was cited as saying:,"Within the European Union, it will be very difficult and we must try to stick to our promise to cut off Russia when it comes to any profits from gas and other sources.",The deal has been criticized for being voluntary, with some officials reportedly fearing that when things reach a critical point, not all EU countries will be prepared to accept the self-inflicted woes.,Donbass. Genocide. 2014-2022Which Western Countries Armed Ukraine19 August, 08:06 GMT,‘No Clear End Point’,The Western strategy of pumping the Kiev regime with arms is also reportedly being increasingly questioned by officials. They are starting to see it as a short-term solution offering no clear end point, the report stated.,"At the start... It was politically quite easy to rally behind Ukraine and make the case for donating weapons and cash," a NATO source was cited as saying.,Germany shed decades of "pacifist" policies since the Second World War and boosted its own defense spending while also sending weapons to Ukraine. Following criticism of “dithering” and holding back arms, German Chancellor Olaf Scholz said in June his country would send heavy weapons, such as the IRIS-T anti-aircraft systems. Subsequently announced plans on the federal government website mentioned 20 rocket launchers with a caliber of 70mm, as well as 2,000 rockets.,France, when promising to deliver Caesar howitzers, Milan anti-tank missiles, and thousands of shells to Kiev, underscored it was “always with the red line that we will not become parties to the conflict.”,Russia's Special Operation in Ukraine‘They’ve Bankrupted Themselves’: Europe Gutted Own Security to Funnel Kiev Weapons, Expert Says18 August, 23:53 GMT,The UK pledged scores of artillery guns, hundreds of drones, and hundreds more anti-tank weapons to Ukraine. But European countries have been reducing their military commitments for Ukraine since April, Politico reported, citing the Ukraine Support Tracker of the Kiel Institute for the World Economy.,“Despite the war entering a critical phase, new aid initiatives have dried up,” the head of the team in charge of the Ukraine Support Tracker, Christoph Trebesch, was cited as saying.,According to the Tracker, Germany, France, and Italy have not made any significant new pledges to Kiev.,Furthermore, financial assistance to Ukraine from Western countries "dried up" in July, with Kiev receiving only 1.5 billion euros ($1.512 billion) last month. This coincided with Ukraine's Bureau of Economic Security admitting in early July that it had identified cases of the sale of humanitarian aid and military goods supplied by Western countries to Ukraine.,"Over time, the types of weapons we are sending have got more complicated, as has the training required to use them effectively. The good news is, these arms are helping the Ukrainians hold out. The bad news is, the longer the war goes on, the shorter on supply these weapons will be, making them harder to give up," an official told CNN.,"War fatigue" has also been cited by NATO officials.,"Back in February, it was easy to jump on the anti-Putin bandwagon. Now the war is in the boring strategic stage. There are fewer daily gains and losses and there are fewer photo opportunities," a NATO diplomat stated.,Officials weighed in on how corrosion could fray the anti-Russia coalition, doubting that countries might simply withdraw their support. However, the "parameters" of what outcome they support may ostensibly be reviewed.,Notably, some Western European countries such as Germany and France have publicly underscored the need for dialogue between the West and Moscow.,"Do we all still have the same view of the end game? Is it just getting back to the borders of before Russia invaded? Or is it back to pre-2014, before Russia annexed Crimea? And will we deal with Putin after the war or will he need to stand down. These are the long-term questions we need to be asking, but are not. It's better not to ask these questions right now," a European diplomat was cited as saying.,With the cost of living crunch forcing people across the continent to choose between heating their homes and eating, it will become more difficult for political leaders to justify spending funds and energy supporting a country they do not share a frontier with. Particularly as more and more countries do not perceive Moscow as the sole cause of such an existential crisis, the report stated.,There are believed to be fears among multiple Western officials that at some point, political leaders might opt to broker a peace deal and "undercut" the end game that Kiev has been seeking.,"There is growing concern in some quarters that if Ukraine appears to be losing ground to Russia this may accelerate calls for a negotiated settlement," Theresa Fallon, director at the Center for Russia Europe Asia Studies, told CNN, adding that once people sense that Kiev is on the losing side, “they may start to ask why do we continue to supply costly weapons to Ukraine at a time of economic stress.”,Ahead of political challenges, such as an election in Italy on September 25, the arrival of a new prime minister in the UK, and November midterm elections in the US, domestic policies may ultimately begin to dominate the agenda, according to European officials.。但尴尬的是，她根本没有眼睛。国内广告监管部门盯上了这则离谱的代言广告：一条报价25.8万的AI网红带货视频，主推的是三类医用隐形眼镜，可这个虚拟人物，压根没办法佩戴、也感受不到这款产品。这支广告拍得特别像日常小短剧，很有代入感。视频里，一个戴眼镜的女生抱怨普通隐形眼镜戴着磨眼、不舒服。紧接着，AI网红方桃子从包里掏出一盒Nutnutlook隐形眼镜，种草说这款镜片“戴一整天都超舒服”，“随便眨眼都没问题”。

图源：微博截图画面质感到位、氛围也很温馨，唯独一点：全程都是假的。方桃子是纯AI生成的虚拟人物，没有眼睛，没有角膜，更没有神经系统，根本不可能有佩戴隐形眼镜的体验。2026年8月初，这条广告已经悄悄下架。之所以被撤，是因为网友疯狂吐槽、加上合规严查，彻底曝光了一个乱象：现在的AI网红营销，早就跑在了监管规则的前面。不会眨眼、没有感官，却成了高价带货网红如今全网热度超高的新晋网红方桃子，从头到尾都只是屏幕里的虚拟像素，而这一点，也让这起广告违规事件彻底翻车。方桃子的人设是20岁左右的年轻女生，由广州一家传媒公司打造，凭借AI短剧《失业女孩》爆火。

二 | 这部剧讲的是小镇女生闯荡职场、摆脱职场霸凌、追逐模特梦想的故事，全网播放量直接冲破2.5亿，人气极高。

图源：抖音截图她在抖音巨量星图的广告报价更是离谱：20秒以内的短视频广告，收费16.8万；一分钟以上的长视频广告，直接报价25.8万。据业内消息，这个价格，比很多千万粉丝的真人网红报价还要高。但这波高价代言，踩了实打实的法律红线。这款Nutnutlook彩色隐形眼镜，属于三类医疗器械，是国内风险等级最高、监管最严格的医疗器械品类，由国家药监局直接管控。

三 | 根据我国《广告法》第十六条，明确禁止任何代言人给医疗器械做推荐、打广告、谈使用体验。法律从业者表示，这条规定，同样适用于AI虚拟人物。除此之外，广告里“全天舒适”“眨眼无压力”这类话术，也是法规明令禁止的功效、安全性绝对化宣传。北京德和衡律师事务所的马丽红律师直言，这支广告妥妥属于虚假广告。道理很简单：一个没有感官的AI，硬生生编造出了根本不存在的产品使用体验。这支广告7月底上线后，网友一眼就看出不对劲，纷纷吐槽太过离谱、涉嫌欺诈。事发后，打造方桃子的传媒公司、以及涉事眼镜品牌全程沉默，没有做出任何公开回应。AI代言的灰色地带，终于被这波翻车戳破很多品牌以为用AI虚拟人带货能钻法律空子，但只要AI角色开口以第一人称分享使用感受，所谓的“合规漏洞”就彻底不存在了。从法律层面来说，AI虚拟形象不算合法的法人，严格来讲算不上官方定义的广告代言人。

四 | 一旦广告脚本让它以第一人称说“我戴着舒服”、“体验感超好”，这层法律上的身份区别，就彻底站不住脚了。业内文娱法律专家邱志淼提到，AI代言一直是广告行业的法律灰色地带，而且往后只会越来越常见。早前农夫山泉就用过AI形象做产品宣传，各大平台的虚拟主播，更是天天开播带货、做电商直播。但这次的事件格外特殊：超高人气的虚拟IP、高监管级别的医疗器械、再加上AI完全无法感知的感官体验宣传，三样问题叠加，彻底引爆争议。

五 | 打个通俗的比方：这就好比动画建模做出来的虚拟厨师，跟你吹嘘菜有多好吃、口感有多绝。

六 | 画面再逼真、表演再完美，从根源上就是假的，根本没有任何可信度。而这起翻车事件，也给所有品牌敲了一记警钟：往后做AI广告，一定要分清边界。AI角色可以出镜拍戏、做内容，但绝对不能冒充用户，分享自己根本体验不到的真实感官感受。